publish.siteHow to turn an article into a LinkedIn post
Pasting your article straight into LinkedIn doesn't work — the format fights you. Here's how to turn an article into a LinkedIn post that actually gets read: a hook that survives the fold, a scannable body, and your own voice, in under a minute.
Lead with the hook, not the context
An article eases in with background. A LinkedIn post can't — only the first line or two show before the 'see more' fold, and that line decides whether anyone reads the rest. Repurposing means finding the single most arresting idea in your article and opening with it, then earning the click to expand.
Make it scannable
LinkedIn is read in a fast-scrolling feed, so dense paragraphs die. The post version of your article uses short lines, generous white space, and one idea per line — the same argument, reformatted for the eye rather than the essay reader.
Keep your voice, drop the AI tells
A LinkedIn post in your voice beats a polished-but-anonymous one every time. Using a voice profile, the post keeps your tone and phrasing, while global rules strip the giveaways — no 'delve', no 'leverage', no forced inspirational close — so it reads like you, not like a template.
End with one clear invitation
The strongest LinkedIn posts close with a single prompt — a question that invites comments, or a pointer to the full article. Repurposing gives you that close automatically, rather than trailing off the way a pasted article excerpt would.
Want every platform, not just LinkedIn? See how to repurpose an article into six formats.
Common questions
How do I turn an article into a LinkedIn post?
Paste the article into publish.site, pick your voice profile, and select the LinkedIn format. You get a post reshaped for the feed — a strong first line above the fold, short scannable paragraphs, your voice, and a comment-prompting close — in under a minute, rather than pasting a truncated excerpt.
How long should a LinkedIn post from an article be?
Long enough to make one point well and short enough to stay scannable — usually a tight opening line, a few short paragraphs, and a close. publish.site shapes the post to LinkedIn's conventions automatically, so you don't have to guess at length or formatting.
Can I get other formats from the same article at the same time?
Yes. Selecting LinkedIn doesn't limit you — you can generate an X/Twitter thread, newsletter, and more from the same article in the same run, each shaped to its platform and all in your voice.
Turn your next article into a LinkedIn post
Paste an article and get a feed-ready LinkedIn post in your voice. No credit card required.
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